PhD in Communication Sciences by Catholic University of Portugal, she has been professor at the same institution since 2020. Researcher at the Research Centre for Communication and Culture (CECC) since 2017. In 2021 was visiting researcher at Kent State University – USA. Worked as communication consultant on projects in the public and private sector (2008-2015) and was a political communication advisor between 2015 and 2019 in the Portuguese Parliament. Her main research areas are strategic communication and social movements. She is the author of several publications on strategic and interpersonal communication dynamics, media relations and human rights activism.