PhD in Communication Studies from the Universidade Católica Portuguesa. She is currently Assistant Professor at FCH-UCP and coordinator of the BA in Social and Cultural Communication and of the Post-Graduate Course in Communication and Content Marketing: Content Marketing Strategies for the Digital Context. She has been a researcher at the Research Center for Communication and Culture since 2008. She has participated in several national and international research projects, to highlight the ongoing participation in the Research project of the Universidad Francisco de Vitoria, Madrid: ‘Las nuevas competências de la prensa deportiva de papel en el futuro ecossistema digital’ and in the European research project: COMPACT: Social Media and Convergence, funded by the European Union, Horizon 2020. She has also integrated several actions of the European COST network, funded by the European Science Foundation. Her areas of research and teaching focus on digital media studies, particularly on: digital games, social media and mobile devices, audiovisual and multimedia communication, emerging content production strategies, such as transmedia and cross-media, content marketing and digital reading and publishing.