The main objective of the Curricular Unit is to consolidate the skills acquired throughout the BA programme through the development of an applied storytelling project. Students must acquire specific knowledge about the production of narratives for different media and have the ability to apply them in a practical project, which could be extremely relevant for their portfolios as future graduates of the communication area.

The course is designed so that students can develop specific skills within their areas of specialization, taking advantage of the knowledge acquired during the programme. The learning objectives take into account the planned teaching method, as there will be a direct link between theory and practice, even though it is an eminently practical course, in order to ensure the acquisition of essential skills for the definition, planning and production of communication pieces based on storytelling strategies.