The Advertising course unit provides an integrated overview of the theoretical, strategic and operational foundations of the discipline, framing advertising as a social, cultural, economic and creative practice. Throughout the module, students explore the evolution of the advertising industry, methods of campaign analysis, the structure and working processes of agencies, as well as the principles of strategy, creativity and media planning. Through an approach that combines research, critical thinking and practical application, students develop the skills to analyse, design and justify well-founded advertising solutions, whilst understanding the relationship between strategy, creativity and communicative effectiveness in contemporary contexts.