Alexandre Duarte

Assistant Professor

With a PhD in Communication Sciences from University of Minho, a Master's degree in Communication & Image and a degree in Marketing & Advertising by IADE, Alexandre Duarte is the Ruler of various classes in IADE, visiting Professor in several Universities, developer of the Research Unit CECS from Univ. Minho, and Course Coordinator of OFICINA de PORTFOLIO™.

Alexandre have worked in several multinational advertising agencies, in Portugal and Brazil, such as TBWA, Saatchi & Saatchi, Ogilvy, W/Portugal, W/Brazil, Lowe&Partners, or BrandiaCentral as a Senior Creative Copywriter.

In 2012, was nominated Tutor of the EUROBEST Young Marketers Academy and, in 2013, was elected member of the Directors Board of EDCOM - European Institute for Commercial Communications Education. 

In the beginning of 2014, was appointed CEO of RESTART, an Institute of Creativity, Arts and New Technologies and in 2018 was invited to teach in the Communication Sciences Master and the Post-Graduation of Social Brands of Universidade Católica Portuguesa. Currently, is also Coordinator of the Service Design Course.

Other

A new reality in the labour market demands new strategies in education

Other

Social Brands: the future of Branding?

Alexandre Duarte 2021. Academia Papers
Paper

‘Virtually’ the same learning outcomes. A case study of a virtual client briefed communication project across borders

Alexandre Duarte (with Alexandre Duarte). 2021. Revista ICONO 14. Revista científica de Comunicación y Tecnologías emergentes
Other

How to measure the "inspiration" of an Insight - an exploratory approach

Alexandre Duarte (with Duarte, Alexandre). 2019. Senses & Sensibility’19: Lost in (G)localization
Other

The Attraction of Education: National Stereotypes and Study Destination Choice

Alexandre Duarte 2019. Senses & Sensibility: Lost in (G) localization
Other

The Attraction of Education: National Stereotypes and Study Destination Choice

Alexandre Duarte (with Duarte, Alexandre). 2019. Senses & Sensibility’19: Lost in (G)localization
Other

The Attraction of Education: National Stereotypes and Study Destination Choice

Other

A atração da educação: o impacto do estereótipo nacional na intenção de escolha do destino de estudo no contexto do ensino superior europeu: o caso de Portugal

Paper

Gilles Lipovetsky, Jean Serroy (2010). A Cultura-Mundo. Resposta a uma sociedade desorientada. Lisboa: Edições 70

Alexandre Duarte (with Duarte, Alexandre). 2012.
Paper

Gilles Lipovetsky, Jean Serroy (2010). A Cultura-Mundo. Resposta a uma sociedade desorientada. Lisboa: Edições 70

Alexandre Duarte (with Duarte, Alexandre). 2011.