Advertising

6 ECTS / Semester / Portuguese, English

Students are expected to become aware of the fundamentals, concepts, and specificity of advertising communication. To understand the whole process of communication creation and management of brands, and know how to differentiate and use, at each moment, the different communication tools that organizations have at their disposal through their choice and use, depending on the context, the target audience, the budget and the objectives, all of that integrated in a planned and coherent strategy previously defined.

Faculty

With a PhD in Communication Sciences from University of Minho, a Master's degree in Communication & Image and a degree in Marketing & Advertising by IADE…
Assistant
Rita Salvado has a PhD in Communication Sciences from the Portuguese Catholic University and a degree in Communication Design from the Faculty of Fine Arts of…