Workshop: Advertising and Creativity

6 ECTS / Semester / Portuguese

The main objective of this curricular unit is to provide the students with the specific skills of the advertising creation process, observed and experimented in its entirety, from the advertiser briefing to the creation of advertising pieces, regardless of the tools and media used, always with the goal of maximizing the creative idea and the effectiveness of the communicational process.

Faculty

With a PhD in Communication Sciences from University of Minho, a Master's degree in Communication & Image and a degree in Marketing & Advertising by IADE…