Post-Doctorate in Communication Sciences from the School of Communications and Arts, the University of São Paulo (2015) and Doctoral Degree in the same field with a thesis on "The Azoreaness of Fiction on RTP-Açores (1986-2007)", from the FCH – the Faculty of Human Sciences, UCP – the Catholic University of Portugal, the institution where she began her academic career in 2002. Guest Assistant Professor at FCH/UCP since 2011, she is Coordinator of the Undergraduate Degree in Social and Cultural Communication. A Researcher in CECC – the Centre of Communications and Culture Studies (research line: Media, Technology, Contexts) and ensures the coordination of the Portuguese team for OBITEL – the Iberoamerican Observatory of Television Fiction. Her main research fields are television studies, television fiction from both the production and reception perspectives, production and programming strategies, publics and audiences.