The curricular unit intends to enable students to: Identify the main characteristics of media markets; Discuss the recent transformations operated in the international media systems and problematize the consequences of those alterations in the management of media companies; Identify the regulation policies adopted in the last decade; Be able to frame the Portuguese media market in the international context; Assess the impact of exogenous conditions (changes in consumption, regulation policies and technological shifts) in the management of media corporations; Be able to understand and discuss the challenges that globalisation brings to corporations and the impact of the new media in media markets.