With a PhD in Strategic Communication from Universidade Nova de Lisboa, evaluated with the highest score by unanimity, has been working as an Assistant / Guest Professor at prestigious Portuguese institutions since 2019. Is an Integrated Researcher at ICNOVA (Universidade Nova de Lisboa) and has been developing publications in line with her main research areas: Strategic Communication, Marketing, Brands, Consumer Behavior, Corporate Social Responsibility and Sustainability. Complementing this academic spectrum, has over 10 years of exclusive professional experience in Marketing and Communication, having contributed to companies in different markets, assuming various functions over time.