Cultural and Creative Industries

5 ECTS / Semester / Portuguese
To introduce concepts and practices of cultural industries and creative industries, along the lines developed in the last decade in Europe and Portugal.

By the end of this course, students will be able to:

Analyse and discuss strategies and practices in the field of creative industries

Demonstrate critical understanding of the impact of the creative sector on the economy, culture and society.

Faculty

Assistant Professor
Post-Doctorate in Marketing and Strategy at Universidade da Beira Interior. She holds a PhD in Communication Sciences with a specialization in Strategic…