This course will offer a thorough, current, academic, and practical grasp of the distinctions and difficulties involved in conducting business successfully globally versus domestically. Additionally, this course intends to equip students with the knowledge, skills, and strategies necessary to analyze the global business and marketing landscape, create effective international marketing strategies, and respond more effectively to global opportunities and competitive circumstances. Students will gain a thorough understanding of international marketing environments, including the socioeconomic, legal, political, financial, and cultural factors that influence them. This will provide the required information about the context for the necessary analysis and decision-making. Students will also analyze international market profiles, explore strategic options for entry and expansion, and learn about international marketing research methods, data analysis techniques, international marketing mix decisions, and current issues in multinational marketing.