With a PhD in Communication Sciences from University of Minho, a Master's degree in Communication & Image and a degree in Marketing & Advertising by IADE, Alexandre Duarte is the Ruler of various classes in IADE, visiting Professor in several Universities, developer of the Research Unit CECS from Univ. Minho, and Course Coordinator of OFICINA de PORTFOLIO™.

Alexandre have worked in several multinational advertising agencies, in Portugal and Brazil, such as TBWA, Saatchi & Saatchi, Ogilvy, W/Portugal, W/Brazil, Lowe&Partners, or BrandiaCentral as a Senior Creative Copywriter.

In 2012, was nominated Tutor of the EUROBEST Young Marketers Academy and, in 2013, was elected member of the Directors Board of EDCOM - European Institute for Commercial Communications Education. 

In the beginning of 2014, was appointed CEO of RESTART, an Institute of Creativity, Arts and New Technologies and in 2018 was invited to teach in the Communication Sciences Master and the Post-Graduation of Social Brands of Universidade Católica Portuguesa. Currently, is also Coordinator of the Service Design Course.