- Identify the key moments of the evolution of the Advertising Communication practice, through the historical contextualization.
- Evaluate the socio-cultural implications in the transformation of advertising communication objects.
- Distinguish the area of activity - organizational, practical, conceptual, and social - of the Advertising Industry activity.
- Describe the various processes and techniques that integrate the practices of advertising creation from the brief to the strategy, from the conception and execution to the production of an advertising object.
- Evaluate and demonstrate the creative choices of a project according to its conceptual dimension, and the operational choices according to the audience, the medium and the communication objective.
- Identify and use the different creative resources in the execution of an advertising object: conceptual structures and textual and visual representations.
Advertisement Communicatication
6 ECTS / Semester / Portuguese
