PhD in Communication Sciences by ‘Universidade Católica Portuguesa’, she has been an Assistant Professor at the Faculty of Human Sciences of this University since 2013, where she also coordinates the Advanced Training in Reputation Management and Crisis Communication. Between 2014 and 2016 she was a visiting professor at ‘Escola Superior de Comunicação Social’ (‘Instituto Politécnico de Lisboa’), and between 1999 and 2018 she was an Assistant Professor at ‘Instituto Superior de Comunicação Empresarial’. She is the managing director in Portugal of the Omnicom Public Relations Group, integrated in one of the largest global communication groups (NYSE: OMC), in which she also integrates the executive committee for the Iberian Peninsula. Her main areas of research are public relations, crisis communication, reputation, media and influencer relations. She is the author of several publications on crisis communication and public relations.

Other

Jornalistas em Ação: Análise da atividade e presença de profissionais do jornalismo nos media tradicionais e nas redes sociais

Other

Omnicom PR Group ganha forma com mais duas marcas em Portugal

Mariana Victorino 2018. Meios e Publicidade
Other

Mea Culpa - Quando as empresas admitem o erro

Mariana Victorino 2016. Jornal de Negócios
Opinion article

Qual a importância da formação superior complementar?

Mariana Victorino 2016. Visão
Opinion article

Ainda RP, sempre RP, mas é preciso mais do que isso

Mariana Victorino 2015. Meios e Publicidade
Other

The Impact of Social Media in Crisis Communication Management of Corporate Brands

Opinion article

VW enfrenta inferno pior que o da BP

Mariana Victorino 2015. Exame
Opinion article

Insight do Eurobest 2013: É urgente

Mariana Victorino 2014. Meios e Publicidade
Other

“Metodologias Preventivas na Gestão da Comunicação de Crise”