Objectives:
1. Understand the concept of reputation and its evolution from a multidisciplinary perspective.
2. Know models, metrics, antecedents, consequents, moderators and mediators of organizational reputation.
3. Understand the process of formation of organizational reputation.
4. Know the gaps in the literature and research on organizational reputation.

Skills:
1. Develop reflective skills within the framework of existing and future research on organizational reputation.
2. Develop skills of reflection and critical positioning on real cases of organizational reputation.
3. Understand the development of an organizational reputation management system.