In this book, the author reflects on the different levels of complexity and intervention in Public Relations, framed within a Strategic Communication perspective. Among its main contributions, the book offers an understanding of Public Relations as an essential field for strengthening human behaviour and for promoting cultural, social, and ethical affirmation within organisations.
The book also seeks to deepen knowledge of the different areas of organisation and intervention in Public Relations, highlighting their role in the humanisation of institutions and in the development of organisations of excellence.