Launch of the book "Fundamentals and Practice of Public Relations from a Strategic Communication Perspective" by Professor Nuno Goulart Brandão

Thursday, April 9, 2026 - 18:05
Lançamento livro Professor Nuno Brandão
On April 2nd, Nuno Goulart Brandão, Associate Professor at the Faculty of Human Sciences of the Universidade Católica Portuguesa, presented his book Fundamentals and Practice of Public Relations from a Strategic Communication Perspective at a session held in the city of Matola, Maputo, Mozambique. The presentation took place at 5:00 p.m. at the new premises of África Gráfica & Editora, the publisher responsible for the book.

In this book, the author reflects on the different levels of complexity and intervention in Public Relations, framed within a Strategic Communication perspective. Among its main contributions, the book offers an understanding of Public Relations as an essential field for strengthening human behaviour and for promoting cultural, social, and ethical affirmation within organisations.

The book also seeks to deepen knowledge of the different areas of organisation and intervention in Public Relations, highlighting their role in the humanisation of institutions and in the development of organisations of excellence.