Media Economics & Management

6 ECTs / Semester / Portuguese

The curricular unit intends to enable students to:

  • Identify the main characteristics of media markets;
  • Discuss the recent transformations operated in the international media systems and problematize the consequences of those alterations to media company management;
  • Identify the regulatory policies adopted in the last decade;
  • Be able to frame the Portuguese media market in the international context;
  • Assess the impact of exogenous conditions (changes in consumption, regulatory policies and technological shifts) in the management of media corporations;
  • Be able to understand and discuss the challenges that globalisation brings to corporations and the impact of the new media on media markets.

Faculty

Assistant Professor
Nuno Conde holds a Ph.D in Communication Sciences from the Faculty of Human Sciences (FCH, Portuguese acronym) of the Portuguese Catholic…