Shenglan Zhou
Assistant Professor
Bio
PhD in Communication Studies by Universidade Católica Portuguesa. She is a lecturer in the Master in Asian Studies of the Faculty of Human Sciences
Bio
PhD in Communication Studies by Universidade Católica Portuguesa. She is a lecturer in the Master in Asian Studies of the Faculty of Human Sciences since 2017. Researcher at the Research Centre for Communication and Culture. Her main research areas are propaganda and nationalism in Asian education systems. She is the author of publications on the commercialization and mediatization of romantic relationships in contemporary China and nationalist propaganda in the Chinese education system.
Programs:
Modules / Courses:
- Atitude Empreendedora, Criação de Valor, Modelos de Negócio e Descoberta de Clientes
- China Relations with Asia, the EU and USA
- Chinese Language
- Desenvolvimento de um Projeto Empresarial
- História, Cultura, Relacionamento e Processo de Negociação
- Mandarim I
- Mandarim II
- Mandarin Chinese language II
- Media, Propaganda and Disinformation
- Research Seminar II
- Sociedade de Consumo, Comportamento do Consumidor e Estratégias das Marcas
- Strategies of communication and consumers' behaviour in Asian markets
- Topics in Asian Studies
Areas of Research:
Sub-areas of Research: