With a PhD in Communication Sciences from University of Minho, a Master's degree in Communication & Image and a degree in Marketing & Advertising by IADE, Alexandre Duarte is Assistant Professor at Universidade Nova de Lisboa, visiting Professor in several Universities and developer of the Research Unit CECS from Univ. Minho.

Alexandre have worked in several multinational advertising agencies, such as TBWA, Saatchi & Saatchi, Ogilvy, W/Portugal, W/Brazil, Lowe&Partners, or BrandiaCentral as a Senior Creative Copywriter and was mentor and Course Coordinator of OFICINA de PORTFOLIO™.

In 2012, was nominated Tutor of the EUROBEST Young Marketers Academy and, in 2013, was elected member of the Directors Board of EDCOM - European Institute for Commercial Communications Education. 

In the beginning of 2014, was appointed CEO of RESTART, an Institute of Creativity, Arts and New Technologies and in 2018 was invited to teach in the Communication Studies Master and the Post-Graduation of Social Brands of Universidade Católica Portuguesa. Currently, is also Coordinator of the Advanced Training in Service Design and the Post-Graduation in  Advertising Communication and Creativity.