- To understand tourism as a phenomenon of globalization, a reflection of contemporary societies and to understand the importance of communication as a tool and as a fundamental strategic competence, the most used in tourism and hospitality, within this context.
- To understand the crucial importance of an effective communication system regarding the sector's enormous competitiveness and its fundamental role in creating images for: destinations, organizations or tourism products.
- To promote operational know-how in tourism communication.
- To understand the role of communication in tourism product management and distribution, in the representation of the intangible, in the communication of sustainability practices, in the management of stakeholders and in the involvement of local communities.
- To understand tourist profiles as consumers and the market of tourism niches.
Strategic Communication in Tourism
6 ECTS / Semester / Portuguese
