This course deepens innovation management and entrepreneurship processes applied to social, public and hybrid organisations. It addresses strategic management models, innovation-oriented leadership, opportunity analysis, creative processes and the development of sustainable solutions. Students should understand organisational change dynamics, identify barriers and enablers of innovation, and develop practical management skills oriented to social impact. By the end, students should be able to: explain innovation management models; identify opportunities and assess potential impact; analyse leadership and organisational cultures supportive of innovation; manage stages of the innovation process (exploration, ideation, experimentation, diffusion); apply strategic management tools; understand social and hybrid entrepreneurship models; and develop proposals oriented to social value and organisational sustainability.