The Master’s Degree in Communications Studies with the major in Communication, Marketing and Advertising in partnership with LUMSA University (Rome, Italy) program correspondingly ensures the learning of a broad set of competences and develop skills that...

The Master’s Degree in Communications Studies with the major in Communication and Digital Transformation in partnership with LUMSA University (Rome, Italy) program correspondingly ensures the learning of a broad set of competences and develop skills that...

Since everything is closely interrelated, and today’s problems call for a vision capable of taking into account every aspect of the global crisis, I suggest that we now consider some elements of an integral ecology, one which clearly respects its human...

O Marketing de Influência emergiu, nos últimos anos, como uma abordagem indispensável na Comunicação de Marcas em ambiente digital. Com a ascensão das redes sociais, as estratégias de marketing evoluíram significativamente, passando dos modelos...