Objectives:
Competences:
- Present communication as a professional area and also as a scientific field, articulating these two approaches;
- Present the grounds for scientific research in communication sciences;
- Present the seven traditions in communication sciences, and explore some theories within each of them, always articulating the theoretical concepts with quotidian and/or professional practices;
- Enable students to apply the theories in professional practice.
Competences:
- Understanding the articulation between communication as a professional area and as a scientific field;
- Knowing and understanding the groundings of scientific research in communication sciences;
- Knowing and understanding the seven traditions in communication sciences, as well as place theories within them;
- Knowing some of the most recent theories, and applying them in professional practices;
- Develop critical reasoning and creativity.
