- To understand tourism as a phenomenon of globalization.
- To understand the crucial importance of an effective communication system regarding the sector's competitiveness and its fundamental role in creating images for: destinations, organizations or tourism products.
- To promote operational know how in tourism communication. To understand the role of communication in tourism product management and distribution, in the communication of sustainability practices, in the management of stakeholders and in the involvement of local communities.
- To understand tourists profiles as consumers and the market of tourism niches. To frame and deal with cultural diversity within tourism context and to be able to integrate in communication strategies this diversity.
- To be able to put in practice this knowledge.
- To give students the capacity to evaluate critically communication options and to understand how the new media can be a crucial input and tool in tourism strategies.
Strategic Communication in Tourism
5 ECTS / Semester / Portuguese
