Public Relations

5 ECTS / Semester / Portuguese
The aims of this curricular unit: Historical context, contemporary positioning, functions and scope of Public Relations activities in organizations; Provide a reflection on the complex levels of intervention in Public Relations for the enhancement of human behaviour, affirmation and cultural, social and ethical development in organizations; Provide specific knowledge around the different areas of organization and academic and professional intervention in Public Relations.


Assistant Professor
PhD in Communication Sciences by Catholic University of Portugal, she has been professor at the same institution since 2020. Researcher at the Research Centre…