Public Relations

5 ECTs / Semester / Portuguese

The aims of this curricular unit: Historical context, contemporary positioning, functions and scope of Public Relations activities in organizations; Provide a reflection on the complex levels of intervention in Public Relations for the enhancement of human behaviour, affirmation and cultural, social and ethical development in organizations; Provide specific knowledge around the different areas of organization and academic and professional intervention in Public Relations.


Assistant Professor
PhD in Communication Sciences from ISCTE-IUL (2018) with a dissertation on Lobbying and Strategic Communication; Master Degree in Strategic Management of…