Objectives:

1. Understand the importance of the study of Marketing in the current context and its role in the organization and society;
2. Understand how the organization structures, develops and implements its Marketing area;
3. Understand the fundamental concepts of Marketing and their practical application;
4. Know the principles and tools for planning, implementing and evaluating Marketing programs.

Skills:

1. Acquire theoretical/practical knowledge about the Marketing process;
2. Develop Marketing analysis, planning, implementation and evaluation skills;
3. Exercise a critical and ethical perspective on Marketing.

Compatibility with the Teaching Method:
The teaching is theoretical-practical and foresees the development of a marketing project, including identification, collection of support data, development of a new product/service, and analysis of cases to understand the planning, implementation, and evaluation of Marketing.