Leadership and Strategic Communication

6 ECTS / Semester / Portuguese, English

This course enables students to understand leadership and strategic communication, exploring their implications in organisations, human behaviour, and ethics. The objectives include:

  • Developing theoretical knowledge of leadership and strategic communication concepts.
  • Applying these concepts in practical contexts and critically reflecting on different approaches.
  • Analysing how leadership influences behaviour and ethical decisions.
  • Acquiring practical skills to apply effective leadership and communication strategies.