The present curricular unit has as learning objectives:

• Promote informed knowledge about the dynamics of production, distribution and consumption of fictional and entertainment content;
• To place, historically, the evolution of the practices and strategies of programming of fictional products and of entertainment; 
• Understand the measurement mechanisms and methodology of reception studies; 
• Understand the social, cultural, political and economic impact of fiction and entertainment products; 
• Apprehend the techniques of building fictional and entertaining content in digital and multiplatform environments.