The course covers topics related to developing marketing strategies across cultural boundaries that impact people's behaviors, expectations, and values as consumers or buyers of a company's products when they choose and purchase them in international markets, shifting from a global to a local point of view. Newly developed markets with notable cultural distances, such as the Middle East, South America, and the Far East, will receive special attention. Students should examine the significance of cultural context in international marketing strategies and business behavior and decision-making.