Objectives:
Competences:
- Understand the importance of communication activities and media relations;
- Know the determining factors for effective communication with the media, in the context of the contemporary media landscape;
- Understand the role of public opinion and opinion leaders;
- Master techniques and tools to communicate with the media in different contexts;
- Understand the importance of the relationship with the media in crisis management.
Competences:
- Media and communication literacy
- Searching for relevant content from credible sources
- Ability to organize in teams, write and speak
- Planning and execution of projects within deadlines
