The Advertising Communication module introduces the fundamentals of advertising as a strategic, creative and socio-cultural discipline, providing an integrated understanding of the processes, stakeholders and practices that characterise the contemporary advertising industry. Through the integration of theoretical knowledge and practical experimentation, the module addresses the evolution of advertising communication, the organisation of agencies, brand building, strategic planning, creativity and campaign development. Based on a methodology that combines critical analysis, problem-solving and project-based learning, the module fosters the ability to conceive, justify and develop creative and strategically consistent advertising solutions, preparing students to meet the challenges of brand communication in contemporary professional and social contexts.