Objectives:
Skills:
- Understand the role and influence of social media in digital marketing and the formation of online communities;
- Comprehend the fundamentals of social media marketing: content marketing, influencer marketing, and online community management;
- Develop effective social media community management strategies capable of generating engagement on major social media platforms;
- Know and interpret metrics and data to optimize the performance of social media campaigns;
- Apply practical knowledge in the creation, implementation, and management of social media campaigns for brands or personal projects.
Skills:
- Knowledge of the contemporary social media ecosystem and the specificities of each platform;
- Strategic thinking skills applied to social media marketing;
- Ability to create original and relevant content, adapted to different audiences and objectives;
- Ability to analyze metrics and use social media management and analysis tools;
