Objectives:
Competences:
- Historical context, contemporary positioning, functions, and scope of activities of Public Relations in organizations;
- Provide a reflection on the complexity levels of intervention in Public Relations for the enhancement of human behavior, affirmation, and cultural, social, and ethical development in organizations;
- Provide a specific knowledge around the different areas of organization and academic and professional intervention in Public Relations.
Competences:
- Ability to plan and distribute theoretical-practical tasks within deadlines;
- Ability to organize and work in a team;
- Position public relations within the scope of communication sciences;
- Critical analysis of the role of public relations in contemporary societies.
