- To Recognize the relationship between corporate communication professionals and journalists;
- To Identify how to manage the communication and relationships with the media;
- To Recognize the place of corporate events in the Media Relations;
- To Know how to use and the effectiveness of particular tools within corporate events planning;
- To Identify how to manage the reputation by the activity of corporate events;
- To Know how to manage sponsorship relations;
- To Develop skills as a goal oriented corporate event planner;
Organizational Events Workshop
3 ECTS / Semester / Portuguese
