Objectives:
1. The course aims to introduce students to Digital Marketing from a theoretical and applied perspective.
2. Additionally, Digital Marketing aims to provide students with skills in planning a digital marketing project.
3. It is also intended that students become familiar with the best practices in the field of content optimization for the digital context.
Skills:
1. Acquire knowledge that will allow them to design and plan an applied Digital Marketing project.
2. Understand how the user receives and interacts with different types of content.
3. Exercise a critical and ethical perspective on Digital Marketing.
Compatibility with the Teaching Method:
The teaching is theoretical-practical and foresees the development of a Digital Marketing project and the analysis of cases to understand the planning, implementation and evaluation process in the context of Digital Marketing.
1. The course aims to introduce students to Digital Marketing from a theoretical and applied perspective.
2. Additionally, Digital Marketing aims to provide students with skills in planning a digital marketing project.
3. It is also intended that students become familiar with the best practices in the field of content optimization for the digital context.
Skills:
1. Acquire knowledge that will allow them to design and plan an applied Digital Marketing project.
2. Understand how the user receives and interacts with different types of content.
3. Exercise a critical and ethical perspective on Digital Marketing.
Compatibility with the Teaching Method:
The teaching is theoretical-practical and foresees the development of a Digital Marketing project and the analysis of cases to understand the planning, implementation and evaluation process in the context of Digital Marketing.
