Objectives:
Competences:
- Knowing and analyzing current communication trends in organizations and developing communication plans;
- Knowing and understanding the different strategic communication management tools;
- Application of acquired knowledge to real and concrete contexts.
Competences:
- Develop reflective skills in the context of decision-making at different moments of a communication plan;
- Develop strategic thinking skills to respond to communication challenges;
- Develop oral skills for presenting communication plans to a client;
- Know how to logically argue and support all the options and decisions adopted in elaborating a communication plan.
