- Know the role and importance of corporate events for the organization and its reputation;
- Recognize the impact of a corporate event into the media agenda;
- Identify communication opportunities and know how to manage the communication with the media;
- To think about the corporate event as a reputation exercise for the organization/company;
- Know how to use particular tools within corporate events planning;
- Identify how to manage the reputation in corporate events;
- Know how to manage sponsorship relations: counterparts and brand use
Communication and Management of Corporate Events
Maria Inês Romba / 6 ECTS / Semester / Portuguese
