Advertising Communication

6 ECTS / Semester / Portuguese

Students are expected to become aware of the fundamentals, concepts, and specificity of advertising communication. To understand the whole process of communication creation and management of brands, and know how to differentiate and use, at each moment, the different communication tools that organizations have at their disposal through their choice and use, depending on the context, the target audience, the budget and the objectives, all of that integrated in a planned and coherent strategy previously defined.


With a PhD in Communication Sciences from University of Minho, a Master's degree in Communication & Image and a degree in Marketing & Advertising by IADE…