- Recognize multiple aspects of health communication.
- Understand the importance of health communication, including the concept of health literacy and health education.
- Understand the context of health institutions and services in the Portuguese Health System and in the world, including the differences between the public health area, primary health care and hospital health care.
- Identify major sources of health information, including scientific journals, health organizations and online resources.
- Critically assess the quality of scientific evidence and non-evidence-based information.
- Know the most relevant public health concepts in health risk communication.
- Discuss communication strategies used in health promotion and disease prevention campaigns.
- Know basic principles of risk communication and communication in crisis situations in health emergencies.
- Discuss the potential of new digital technologies for health communication.
Health Communication
5 ECTS / semestral / English
