Possible electives for MPBE, among CLSBE course offerings

1^st trimester (3.5 ECTS)

• Consumer Behavior (also in 4^th trimester)
• International Marketing
• Cross-Cultural Management (also in 4^th trimester)
• Leadership Development (also in 2^nd trimester)
• International Negotiation (also in 3^rd trimester)
• Responsible Business (also in 3^rd trimester)
• Strategic Management
• Intrapreneurship (also in 3^rd and 4^th trimester)

2^nd trimester (3.5 ECTS)

• Brand Management (also in 3^rd trimester)
• Leadership Development (also in 1^st trimester)
• Group and Team Processes (also in 4^th trimester)
• Managing People (also in 4^th trimester)
• Business Ethics and Social Responsibility (also in 3^rd trimester)

3^rd trimester (3.5 ECTS)

• Brand Management (also in 2^nd trimester)
• International Negotiation (also in 1^st trimester)
• Business Ethics and Social Responsibility (also in 2^nd trimester)
• Responsible Business (also in 1^st trimester)
• Intrapreneurship (also in 1^st and 4^th trimester)

4^th trimester (3.5 ECTS)

• Consumer Behavior (also in 1^st trimester)
• Group and Team Processes (also in 1^st trimester)
• Cross-Cultural Management (also in 1^st trimester)
• Managing People (also in 2^nd trimester)
• Fostering Creativity in Organizations
• Intrapreneurship (also in 1^st and 3^rd trimester)

 

Possible electives for MPBE, among FCH course offerings

Master in Communication Studies (Communication, Marketing and Advertising)

• Strategic Marketing (1^st semester)
• Advertising (1^st semester)
• Corporate Communication & Social Responsibility (1^st semester)
• Estratégia de Comunicação e Comportamento dos Consumidores nos Mercados Asiáticos (1^st semester) - PT
• Marketing and Innovation (1^st semester)
• Brands and Reputation (2^nd semester)
• Strategies and Metrics of Digital Marketing (2^nd semester)
• Consumer Behavior (2^nd semester)
• Effective Communication Planning (2^nd semester)
• Culture and globalization (2^nd semester)
• Liderança, Empreendedorismo e Desenvolvimento Pessoal (2^nd semester) - PT
• Organização e Mudança (2^nd semester) - PT
• Comunicação Interna nas Org’s (2^nd semester) - PT
• Marketing e Inovação (2^nd semester) - PT
• Workshop: Advertising and Creativity 

 

Master in Communication Studies (Strategic Communication and Leadership)

• Strategic Communication (1^st semester)
• Communication and Leadership (1^st semester)
• Digital Transformation Strategy for Organizations (2^nd semester)

 

Master in Communication Studies (Communication and Digital Transformation)

• Gamification: Theory and Practice (2^nd semester)
• Organizational Digital Transformation (2^nd semester)

 

Master in Culture Studies (Performance and Creativity)

• Cognition & Creativity (1^st semester)
• Cultural Entrepreneurship (2^nd semester)

 

Master in Culture Studies, (Management of the Arts and Culture)

• Cultural Economics (1^st semester)
• Culture, Production and Creativity (2^nd semester)
• Culture Entrepreneurship (2^nd semester)

 

Notes:

• Course offerings may change in each academic year;
• Scheduling of courses may change in each academic year;
• For those courses that are offered several times (i.e., multiple editions), it may be not possible to offer the course to MPBE students in a specific trimester due to program numbers. MPBE students will need to register for another edition instead.