Post-Graduate Program in Social Brands

Tuesday, October 10, 2023 - 18:30

Universidade Católica Portuguesa

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The Post-Graduate Program in Social Brands offers an immersive and applied experience of strategies and methods to build and manage social brands. In this context, the program aims to establish a focus on the characteristics that brands need to incorporate in order to be social, in a double sense: in the sense of humanizing themselves and being able to create emotional, affective and lasting connections with customers and followers; and in the sense of being sustainable and responsible, transmitting lifestyle and values that go beyond the products and services they offer.

Beginning on October 10, this Post-Graduate program is especially intended for professionals in the areas of communication and marketing, who are looking for a specialization in branding in a digital environment.