- Understanding the role of communication in affirming organizations and brands in a highly competitive world, emphasizing their importance and relevance in the context of a global marketing strategy.
- Knowledge and understanding of the main communication techniques and tools, as fundamental elements of the organizational core business, with a view to its affirmation, differentiation and positioning in the market.
- A holistic view of the whole process from the marketing briefing to the definition, creation, implementation and evaluation of an integrated communication strategy.
- The promotion of a creative attitude, as an engine of initiative and an entrepreneurial vision, capable of leading to the implementation of effective strategies in line with the objectives of the organizations.
Advertising Communication
5 ECTS / Semester / Portuguese
