Objectives:
1. Understand the importance of the study of Integrated Communication.
2. Acquire theoretical/practical knowledge, develop practical skills, and critically analyse theories, models, and tools relevant to Integrated Communication.
3. Develop skills in planning, implementing and evaluating Integrated Communication programs.

Skills:
1. Develop Integrated Communication Plans.
2. Identify ways to evaluate Integrated Communication programs.
3. Develop teamwork skills, oral presentation and critical and ethical analysis of the challenges posed to communication managers.