Students wil ldevelop knowledge and skills about the impact and relevance of AI in various areas of society. The main learning outcomes of this course include:

• understanding the fundamental principles of artificial intelligence and its areas of application in professional and social life;
• improving skills to explore the impact of AI on society, identifying challenges and opportunities;
• understanding the ethical considerations surrounding the use of AI;
• developing a comprehensive understanding of the social implications of AI and its transformative effects on professional and everyday life;
• developing critical thinking and problem-solving skills critical thinking and problem-solving skills in the application of AI, particularly in communication scenarios;
• acquiring knowledge of the ways in which AI technologies, such as natural language processing, generative AI, machine learning, have been influencing organisations and the workplace.