PhD student in Communication Sciences at the Faculty of Human Sciences of the Portuguese Catholic University (FCH-UCP). Master in Digital Communication from the Faculty of Philosophy and Social Sciences of the Portuguese Catholic University (FFCS-Braga). MBA in Marketing Management from the Catholic University of Pelotas (UCPel, RS - Brazil). Degree in Social Communication, with a major in Advertising, from the Catholic University of Pelotas (UCPel, RS - Brazil). Researcher at the Center for Communication and Culture Studies (CECC).

Founder and partner of the advertising agency Tr3s Comunicação (2013), which has since been involved in transforming projects into companies through the creation of brands.

Her main areas of research are marketing and digital communication.