Strategic Marketing

3 ECTs / 5 / Portuguese

As an introduction to the course; an overview of general aspects related to strategic alliances will be presented. Methods to identify whether a company needs a strategic alliance; to choose the right type of alliance; to design and
implement it; will be a core part of the course.

Pre-requesites: Marketing


Assistant Professor
PhD in Social Work by Universidade Católica Portuguesa, Coordinates the Master in Social Work and the Post-Graduation of Evaluation in Programs and Social…