Strategic Marketing

3 ECTs / 5 / Portuguese

As an introduction to the course; an overview of general aspects related to strategic alliances will be presented. Methods to identify whether a company needs a strategic alliance; to choose the right type of alliance; to design and
implement it; will be a core part of the course.

Pre-requesites: Marketing


Assistant Professor
PhD in Social Work from the Portuguese Catholic University. She is currently a pedagogical coordinator in the degree in Social Work and an invited assistant…