Strategic Marketing

6 ECTS / Semester / Portuguese, English

Objectives: In the present consumer society it is crucial for the communication professionals to develop skills and acquire the knowledge necessary to understand the marketing interface with the strategy of the organization. The course aims to provide a comprehensive framework for the understanding of strategic situations and the trade‐off that they entail. 

Competences: This curricular unit aims at providing the students with the technical and theoretical tools to understand and develop a marketing strategy.


Assistant Professor
With a PhD in Strategic Communication from Universidade Nova de Lisboa, evaluated with the highest score by unanimity, has been working as an Assistant…