Brands and Reputation

6 ECTs / Semester / Portuguese

Objectives: To deepen the concepts of branding and brand management; To analyse the importance of the "brand" as a strategic asset for the organization; To understand the role of the "brand" in the marketing management landscape; To be able to successfully apply both operational and strategic tools for brand management; To learn how to develop an appropriate brand strategy and draft the brand management plan.


Assistant Professor
Graduated in Marketing with a Post-Graduate Diploma in eBusiness and Master's and MBA Degrees in Management, he is currently completing his doctoral degree in…